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March 2, 2021 | 17:03

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In the upcoming years, broadcasting technology needs to find a way to adapt to the new reality, as a new generation of information consumers shift the attention from TV broadcasting to other digital platforms.

mobile broadcast content

According to the research, only 8% of people in the world use to watch TV only. The majority of citizens of the US get information from TV and digital. 36% of people use only digital platforms for consuming the news. It is becoming usual not to have a TV at home, but to use a computer to watch news and shows. 

Pandemic became a push for the broadcasting companies to invest in digital platforms. The young generation gets the news from mobile apps. Only in 2020, the number of new users in broadcasting online platforms raised significantly. All those challenges make broadcast media invest in new technology for achieving a target audience. 

This article will introduce the main trends in broadcasting technologies that will influence the market in the next few years. 

Top-5 Trends in Broadcasting

New trends in television broadcasting are determined by the aspiration to build quality media. In the world of misinformation and fake news, a massive range of different media apps and communication in social media, the quality of the information became a primary challenge for many companies. 

Digital broadcasting became more popular in last years
Digital broadcasting became more popular in last years

Simultaneously, the future of television broadcasting in 2021 depends on the quality of the image and internet speed for streaming the news on digital platforms. The US already uses a 5G internet for mobile TV. The broadcast industry is well known for its innovations and adaptation to the circumstances. The success of the new broadcasting is in delivering accurate and in-date updates. It became possible with AI, machine learning, eCommerce, and data analysis, broadly used for critical changes in broadcasting in 2021.

#1 Direct-to-consumer (D2C) business models

The auditory of new broadcasters is diverse, and the companies invest more money to develop new communication platforms and digital media. Hosts want to be closer to the segmentized auditory. 

The difference in consuming information from traditional TV
The difference in consuming information from traditional TV and digital

The D2C model has many benefits for the media. When the traditional market does not allow the business to interact with customers, the D2C model allows building a close relationship with product users. 

More and more broadcasters spend time and money interacting with customers, answering all their questions, understanding particular needs, and being relevant to their real life. And new technology can facilitate this relationship-building process. 

Software market forecast for broadcasting technology
Software market forecast for broadcasting technology.

#2 Software As-a-service

Even if the SaaS technology is not a new trend, broadening it for broadcasting media started mostly during the pandemic time. The idea of using software that is not located on your computer became a new trend for the new media industry. Also, this technology provides an ability for quick reaction. 

Moreover, the technology can save media companies’ budgets as they start to adapt their apps for SaaS. It looks like the tendency to use the software as a service will be with us for the next few years. 

 #3 AI Technology as a valuable tool for change

On the one hand, people want to have human-created content; on another – the media companies do not plan to raise the number of employees and search for automatization methods. The best way is to implement AI technology into life and automate processes that do not need human involvement. 

The future of broadcasting technology.
The future of broadcasting technology.

For example, more broadcasting channels already started to use AI for weather forecasts or create subtitles for the video. The AI is most often used in video analytics and manages the manual process. With another trend in television in 2021, implementing AI into monitoring and the analytical process can fill many gaps in the industry.

#4 Launching apps in OTT delivery systems

One of the essential steps in the broadcasting digitization process is using a new content delivery system. OTT (over the top) technology implemented in such successful examples as Apple TV and Roku. For the industry, it means that TV and broadcasting cover all possible places in our homes. The future of broadcasting TV is almost dependent on building a close connection with users in all apps. It means that they can find news, weather forecasts, or other real-time generated content in their favorite apps for consumers. 

#5 User-generated content solutions

One of the most challenging media changes in the industry is to moderate and navigate user-generated content. In 2021 the world is looking for new platforms to share the content and expertise. Broadcast technology is already in the user’s smartphones and computers. There is no need to have a piece of special equipment to create a podcast or video stream. The media industry’s challenge is to manage significant and valuable content and misinformation, and fake news. 

User-generated content (UGC) platforms help brands contact consumers, monitor, and use the text, video or photo, created by brand users. Building new diverse platforms for communication and content creation is the next step in broadcasting.

Key broadcasting trend in 2021
Key broadcasting trend for the nearest future

Conclusion

In 2021 the number of smart TVs installed worldwide is more than 1 billion. According to media predictions, this number will grow even faster. The broadcast media companies are going to provide new platforms for delivering the information. Simultaneously, there is a great challenge to provide accurate and high-quality content for the customers. 

Digitalization of the industry will change the future of broadcasting. Companies are selling a TV and an ecosystem that provide unique content services integrated with payment and other home technologies. With AI, OTT, and SaaS technologies, the streaming will be highly automated and improved. It was difficult for the production to create content in pandemic time. But technology helped to adapt and save the customers and money, even though it was quite tricky in covid-19 time. 

Furthermore, broadcasting companies will need to find a way to become more flexible and reactive in the nearest future.  

Tags

#Broadcast#Trends2021
Views: 9124

Written by:

Alina Bohdan

Helping startups & businesses to find the right niche, run market research & analyzing. Finding the right strategy for business growth.

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